I Have to Buy iPad Mini: The UTAUT Perspective

Faculty of Economics, Atma Jaya Yogyakarta University (FEUAJY) since 2015 has decided that new undergraduate students have to purchase iPad Mini and eBooks as part of new students’ entrance package. This study is looking at the acceptance of iPad Mini for supporting academic activities when the students are required to purchase instead of voluntary. This study used the original UTAUT model and dropping Age and Voluntariness moderating variables. A survey was employed to gather data from class of 2015 and 2016 FEUAJY undergraduate students. The result of the survey was analysed using PLS-SEM. The result shown that the original UTAUT model could explain the acceptance of iPad Mini and consistent with findings of previous study on the same population. However, the low ability of ability to explain the acceptance required further exploration.

Keywords: gadget, e-books, iPad Mini, classroom, UTAUT.